日本のメディア

By: Meredith Erikson

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Photo via ejc.net

The first blog I ever wrote about was my excitement for traveling to Japan this summer. I discussed what their Public Relations world is like. Now that the trip is getting closer, I’ve began preparing for the academic part of the trip. Among the places we will be visiting, my group is assigned three places to research before we go. I wanted to tackle Japan Today because I wanted to learn about an original Japanese publication.

Japan Today is an online newspaper based in Tokyo. Launched in 2000, Japan Today publishes wire articles, press releases, opinion and contract pieces. The publication is printed in English which I found convenient and interesting. It has several categories including national, crime, entertainment, politics, business, technology, sports and world. It has both a Twitter and a Facebook page. They publish original content that includes interviews with celebrities and business executives and translated pop culture articles that come from cherished Japanese newspapers and magazines. As a public relations major, I couldn’t help but to appreciate their goal statement, “our goal is to build our resources and content to allow readers to further understand important events and issues in Japan and the world.”

Other publications out group was assigned to focus on were The Wall Street Journal and Asahi Shimbum. The Asahi Shimbum is a daily newspaper they have in Japan. It focuses on Japanese and Asian news and life, whereas The Wall Street Journal focuses on international news. According to Japan Policy Research Institute, “Japanese newspapers boasts the world’s greatest circulation in absolute numbers: 72 million versus 59 million daily in the United States, according to the Japan Newspaper Publishers and Editors Association.” I’m excited to learn about the similarities and differences between Japanese media and American media. I’m curious about the best practices that I will learn in Japan and whether or not they’ll help advance my PR skills.

Citations:

Jameson, S. (n.d.). JPRI Working Paper No. 40. Retrieved April 14, 2016, from http://www.jpri.org/publications/workingpapers/wp40.html

JapanToday. (n.d.). Retrieved April 14, 2016, from http://www.japantoday.com/

 

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